What is Funnel Marketing?

Blesson Philip

Founder of Digital Blezz

In the digital marketing world funnel marketing is a strategic framework. That guide to customers for awareness of action. Funnel marketing shape is wide at the top and narrow at the bottom. It’s the process of focusing a broad audience at the beginning and filtering down into a customer. This is a journey of buying and this helps a business to target their audience. Funnel Marketing is a strategic approach that showing the customer journey. The concept of funnel marketing is guiding the customers through all the stages and trying them to make the decisions.

Funnel Stages

Awareness Stage : Create attention and make interest among the people.
Consideration Stage : This is the second stage to nurture the leads and build trust.
Decision : Decision stage is the bottom stage. In this stage we convert the leads into customers.
Awareness stage is the top of the funnel stage and in this stage capture attention and interest. Consideration stage is a middle of the funnel funnel. In this stage we build the trust and providing value. Decision is the Bottom of the funnel.

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Founder of Digital Blezz

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