What are the Terms (Short form and Full form) Include in Digital Marketing?
In this blog we will introduce the common terms related to Digital marketing and the short form and full form. Read and understand !
- SEO – Search Engine Optimization
- SEM – Search Engine Marketing
- PPC – Pay-Per-Click
- CPC – Cost-Per-Click
- CPM – Cost-Per-Mille (Cost per 1000 impressions)
- CTR – Click-Through Rate
- ROI – Return on Investment
- ROAS – Return on Ad Spend
- SERP – Search Engine Results Page
- CTA – Call-To-Action
- KPI – Key Performance Indicator
- CRO – Conversion Rate Optimization
- UX – User Experience
- UI – User Interface
- SMM – Social Media Marketing
- UGC – User-Generated Content
- CMS – Content Management System
- B2B – Business-to-Business
- B2C – Business-to-Consumer
- CRM – Customer Relationship Management
- A/B Testing – Split Testing
- LTV – Lifetime Value
- CAC – Customer Acquisition Cost
- TOFU – Top of Funnel
- MOFU – Middle of Funnel
- BOFU – Bottom of Funnel
- IP – Intellectual Property
- GDPR – General Data Protection Regulation
- RSS – Really Simple Syndication
- XML – Extensible Markup Language
- HTML – HyperText Markup Language
- CSS – Cascading Style Sheets
- API – Application Programming Interface
- ORM – Online Reputation Management
- RTB – Real-Time Bidding
- DSP – Demand-Side Platform
- SSP – Supply-Side Platform
- OTT – Over-The-Top (streaming services)
- CPV – Cost-Per-View
- TAT – Turnaround Time
- POS – Point of Sale
- IM – Instant Messaging
- CPL – Cost-Per-Lead
- CPD – Cost-Per-Day
- CLV – Customer Lifetime Value
- DNS – Domain Name System
- FTP – File Transfer Protocol
- IPTV – Internet Protocol Television
- EPC – Earnings-Per-Click
- SMS – Short Message Service
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