How to create a successful campaign : Here is a step by step guide for how to create a successful campaign. 

• Define your goal : The first step is to find the goal before lunching the campaign. In google ads different campaigns types available and the advertisers can choose the campaign based on the goals.
• Keyword Research : Keyword research is very crucial. When a person try to search your services or products on google by using the keywords the ads will showing the search result page. Use the google keyword planner or semrush to find the high performing  keywords and search volume. 
• Create Engaging Ads : The success of your ads is completely depends on the response of your audience like the metrics of click, impressions etc. Write the strong ad copies like the title, descriptions, images and CTA’s etc. Foe display and video ads use the eye catching images and visuals.
• Set your target audience : Google ads allows to target the audience based on the users interest, location, behavior etc. Monitoring the ads and optimize the ads to reach the maximum results. 
• Optimize the landing page : The success of your ads only depends on the ad copies it’s should be depends on the landing page optimization. 
• Track and optimize : Use the google ads metrics and track the performance of ads. Make changes on google ads like ad copies, landing page, bid strategy etc.

Key benefits of google ads for your business : 

• Scalability : The google ads scalability is a big feature. You can change the amount spend as your business growth. Change the campaign types, the amount of ads completely based on the performance of ads.
• Compete with large audience : The another benefit is the business can compete with large audience. 
• Increase ROI : The google ads can give you a decent ROI if you using decent google ads campaigns. By using the right keywords with business potential and targeting the right audience are helps you a higher ROI.