Digital marketing and performance marketing are not the same. In this blog we are going to share the details about digital marketing and performance marketing.
What is Digital Marketing?
Digital Marketing is a broad term for promoting products, services by using digital channels. It involves reaching the target audience through various marketing channels.
The important goal of digital marketing is to reach the audience, build brand visibility etc.
What is performance marketing?
Performance marketing has a different approach: it’s mainly focusing on the results. This performance marketing is running based on the metrics and goal is achieving measurable results.
Key difference between performance marketing and digital marketing
Focus and goals: Digital marketing is focused on the long term brand value but performance marketing mainly focuses on the results like sales, lead etc.
Measurability : Digital marketing is measured on the basis of website traffic, clicks. Page views, social media followers but they do not generate an immediate revenue for business. Performance marketing is completely works based on the results like ROAS, Cost Per Acquisition,
Optimization Techniques : Digital Marketing is optimizing based on the high quality content, engagement etc and the important goal is to improve the brand visibility and growth. Performance marketing involves continuous optimization by using KPI, audience segmentation etc.
As a digital marketing agency our key strength is performance marketing. We help your business to get maximum results.
Team of experts specializes in creating tailored strategies that align with your business goals.
Quick Link
- Home
- About Us
- Services
- Blog
- Contact Us
Contact Details
- Digital Blezz Media & Advertisement
- info@digitalblezz.in
- +91 8921846578