D2C Marketing : How we successfully marketing Hair care products?

Blesson Philip

Digital Marketing

In the modern world peoples are buying the product through online without visit the physical store. The performance marketing now changed the mindset of customers, people spending the time on social media and search on google for their needs so the marketers can target the people to buy the products online. The key success is understand the audience and their pain points.

We working with haircare brand boonherbs and running performance marketing by using the platform on meta and google, you tube etc. We build a marketing strategy and design the marketing funnel to optimize the campaigns to get the maximum performing campaigns. We implemented sales campaigns and awareness campaigns. We focused on user generated content like testimonial, feedback, reviews and creative videos and running the sales campaigns. The campaigns are performing well both meta and google.

In this marketing we studying the pain points of our customers what they facing and factors influencing using the products. We identify many things one of the important is trust, so the UGC contents can build trust among the customers and they will try to buy the product. The customers are facing the problem. The people are facing the problem

Hair fall
Dandruff
Weak or Damaged Hair

Influencing factors :

Lack of trust to the medicine
Fear of side effect
Confusion about the results

Marketing Strategies : We mainly focus on the UGC type content and targeted the right audience with a good market messaging. Mentioning the pain points of people and the solution we provide them and educate.

UGC Type content : The User Generated Content is a powerful tool and this helps us to generate sales. This could be convincing the people the effectiveness of products.

Remarketing : Remarketing is the key factor of performance marketing. Which helps to take actions who shown interest on the product but they didn’t purchase yet.

Google Ads Sales Campaign : We running the search campaign and shopping campaign to target the people and we also focus on the optimization of product landing page. We research the keywords with business potential and setup the campaigns effectively.

Landing Page Optimization : We focused the optimized landing page according the keywords and well structured. Using the clear call to action, clearly outlined the problem and the solution.

Data Driven Optimization : We optimized the campaign based on the data.

In conclusion as a digital marketing agency we have always happy to got this great results for our client.

Team of experts specializes in creating tailored strategies that align with your business goals.

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