Google ads and Search Engine Optimization : A detailed Comparison

What is a Google ad?

This is a platform for running ads on google. Google ads have different objectives.  Search ads are one of the important ads formats in google ads. Which means paying the money to google for each click, and showing the website on top of the result page. Search ads work based on the keywords so which is also known as PPC or Pay Per Click. 

How does it work?

It’s completely work based on the bid strategy. Businesses pay the amount for their related keywords of products and services. The advertisers pay the amount to each click on ads. 

What is SEO?

SEO is the process of optimizing the website and generating traffic and conversions organically. It’s focused on optimizing the website content, structure and building backlinks. So there is no payment for clicks. Search Engine Optimization process results completely depend on the content relevance, authority etc. 

How does it work?

SEO involves technical optimization, On page Optimization and Off Page Optimization etc. 

Which one should you choose?

The choice of google ads and SEO completely depends on the business goal. If your business is looking for immediate results should choose the google ads but need a sufficient budget. 

If you are choosing SEO the business goal must be long term growth. It also builds trust and authority.